VinePair Inc. Adds Cannabis Content Vertical 'Jane Street'

Advisors include Vox editorial director Lockhart Steele

Here’s the first potential problem for Jane Street, a new cannabis content destination launched June 15 by the folks responsible for wine and spirits chronicle VinePair. The calculation of estimated-read times.

Two minutes sounds reasonable for the average non-stimulated unique visitor. But if someone lands on this while freshly invigorated from a bong, spliff, edible or prescription, well, it could be more like 200 minutes.

We’re not kidding. For someone who is high, even something like the mellifluous sound of the bylined reporter, Madison Margolin, can be phonetically frightening.

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