Loop Counts Could Become Vine's Most Important Metric
Vine loop counts give marketers a concrete metric for measuring a video's popularity and encourages viewers to contribute to the spread of great content.
Last week Vine introduced loop counts, and the general consensus has been that counting “loops” — or how many times a video has been watched — is great for marketers. And why wouldn’t it be? Before loop counts, Vine popularity was measured by engagement in the form of comments and likes, but there was no way to track how many times a particular video had been viewed. Now, anyone watching a video can watch the loop count go up in real time.
According to Eric Dahan, founder and CEO of InstaBrand, a network that connects brands with Vine and Instagram influencers, the loop count gives agencies a metric with which to take Vine seriously as a marketing platform.
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