Vimeo Names Director of Audience Development and Content Operations
The video-streaming platform has announced a new hire to ramp up its original programming efforts.
Peter Gerard, founder and CEO of Distrify, is leaving to join Vimeo as director of audience development and content operations. This comes as Vimeo is increasing its efforts in original programming.
Gerard is a natural fit for the online video platform, which is more focused on indie fare compared to the more mainstream content of YouTube. He has directed and produced a number of independent documentaries, and founded Distrify as a way to help independent filmmakers with distribution and marketing.
Vimeo recently made its first foray into original programming with “High Maintenance,” a web series about a New York City weed dealer.
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