A village in India has decided to rename itself Snapdeal.com—and, amazingly, it’s not a marketing stunt.
Snapdeal.com, an online coupon company that’s more popular than Groupon in India, had adopted the village and provided it with manual pumps to give the residents access to clean water. In order to shows its appreciation, the village formerly known as Shiv Nagar in Uttar Pradesh surprised the company by renaming itself Snapdeal.com Nagar (which means “town”).
Snapdeal.com CEO Kunal Bahl told TechCrunch that the idea to install water pumps in the village came from a conversation he had with one of his employees, who mentioned that his family lived near a cluster of villages whose residents have to walk over a kilometer every day and stand in line just to get clean water.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in