Starting next month, brands can deliver content such as a digital coupon or sweepstakes entry when consumers tag a TV commercial via mobile app Viggle.
The app, billed as a TV loyalty program, launched Jan. 26. It allows consumers to check in to TV shows and receive rewards points that can be redeemed for items such as a Burger King gift card or movie ticket from Fandango. The app’s proprietary audio recognition technology enables it to identify shows from more than 150 channels, including the major broadcast networks.
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