Facebook Adds Videos Tab to Page Insights
Facebook accommodated the explosion in the popularity of videos posted by pages with the addition of a videos tab to its page insights.
Facebook accommodated the explosion in the popularity of videos posted by pages with the addition of a videos tab to its page insights.
Page administrators now have access to aggregate information on views, 30-second views, top videos within a certain date range and metrics for videos shared from other pages. Similar data was previously available only on a per-video basis.
The videos tab for page insights will be rolled out “over the coming weeks” via page insights, data export and the social network’s insights application-programming interface.
Product manager Anaid Gomez-Ortigoza offered more details on the new videos tab in a Facebook Media blog post:
In the past, page owners have only been able to see metrics on a per-video basis.
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