Videogamers and "social networking" - a $102 million oxymoron?
Today, news comes that Viacom has plunked down $102 million to buy X-Fire, a videogamer social networking website that will now become part of MTV Networks’ already massively young male reach.
As Forbes.com reports,
“The acquisition gives Viacom a piece of the sought-after social networking space, albeit targeted to gamers, particularly young men. Xfire has four million registered users and one million active users. Last year, Viacom is thought to have bid on perhaps the most popular social networking site, MySpace.com,
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