VideoEgg Buys Six Apart

Rich media ad network VideoEgg is recasting itself as Say Media after its purchase of blog platform Six Apart.
 
The absorption of Six Apart gives the company the added reach of the latter’s Movable Type and TypePad blogging software. Say Media plans to use those ties with content creators to foster the growth of independent media properties it can package to advertisers.
 
“Why can’t we put together a solution for a major brand that rivals what AOL or Yahoo would provide?” asked Troy Young (pictured), president of Say Media.



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