Decadence is taking on a new form at Winky Lux’s new “retail museum” in New York.
The ecommerce makeup company is hosting a six-month pop-up shop in the city’s SoHo neighborhood that’s more about experiencing makeup products than it is about buying anything. Visitors can walk into the shop, test and buy lipsticks and more, but the main reason for going is behind a $10 reservable ticket (which can be used as a credit toward in-store purchases).
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