Video-on-demand popping up all over

We still haven’t actually seen anyone watch a TV show on an iPod. Nonetheless, CBS and NBC both announced yesterday that they’re going to be following ABC’s lead in offering downloadable episodes of some of their most popular shows shortly after broadcast. This is particularly interesting in the case of CBS, given that the median age of the network’s viewership is somewhere around 92.

Also, interestingly, CBS is the only one of the three networks which is going to include commercials in its downloadable content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in