Video-Monitor Edition of The New York Times Coming to a Cafe Near You

nytimestoday.pngThe New York Times is finally using 21st century technology to reach its most prized fan base — well-heeled urban professionals on break and, naturally, latte drinkers. The Times announced today that in a partnership with RMG Networks it is launching “NYTimes.com Today.” This video screen-based edition of NYTimes.com will be distributed in 800 places, such as coffee shops, delis and cafeterias, where business professionals congregate.

“NYTimes.com Today” will reach an estimated 6 million people in New York, Los Angeles, Chicago, Boston, and San Francisco, the Times said. In addition to appearing on display monitors in assorted lunchtime hangouts, content on “NYTimes.com Today” is also available via mobile device.

The Times and RMG said that the “NYTimes.com Today” display monitors will have space for advertisements.

RMG will be in charge of sales and operations of the network. The company is a notable presence in the business of displaying content to a captive audience; its nationwide network of 60,000 video screens can be found on exercise bikes in gyms and on the backs of airplane seats.