Video-Monitor Edition of The New York Times Coming to a Cafe Near You

The New York Times is finally using 21st century technology to reach its most prized fan base — well-heeled urban professionals on break and, naturally, latte drinkers. The Times announced today that in a partnership with RMG Networks it is launching “ Today.” This video screen-based edition of will be distributed in 800 places, such as coffee shops, delis and cafeterias, where business professionals congregate.

“ Today” will reach an estimated 6 million people in New York, Los Angeles, Chicago, Boston, and San Francisco, the Times said. In addition to appearing on display monitors in assorted lunchtime hangouts, content on “ Today” is also available via mobile device.

The Times and RMG said that the “ Today” display monitors will have space for advertisements.

RMG will be in charge of sales and operations of the network. The company is a notable presence in the business of displaying content to a captive audience; its nationwide network of 60,000 video screens can be found on exercise bikes in gyms and on the backs of airplane seats.