During Advertising Week 2014, Virool announced a year-long video contest that promised to send marketers to space, as outer-orbit travel seemed just around the corner thanks to futuristic entrepreneurs like Elon Musk and Richard Branson. But then Branson's Virgin Galactic project experienced a fatal crash, and Virool canceled the prize.
Instead, the San Francisco company specializing in programmatic video advertising offered participants the chance to experience the Zero-G, an aircraft owned by Zero Gravity Corporation that offers a zero-gravity experience.
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