Video: 4 Ways Mobile Marketers Are Using Interactivity to Engage Customers

Introducing The Pivot, a new video series from Adweek

Editor: Breana Mallamaci

With mobile video expected to grow nearly 9 percent over the next year, how can brand marketers take full advantage of reaching customers on the go? Some brands have found making videos that are interactive will lead to increased engagement and lift sales.

In our new video series, The Pivot, we take a look at four ways mobile marketers can make their videos interactive.