Victoria’s Secret Takes Its Show On The Road With UK Presentation

Victoria's Secret is building its brand around the globe with some help from their fashionable brand ambassadors.

#VSFashionShow has been trending on Twitter for a while, indicating that the Victoria’s Secret runway show has as much pull in the UK as it does here in the US. This is the first time the company has put on a show in London, but it will likely become a fixture on the corporate calendar.

According to Brand Finance comms director Robert Haigh, the company is expanding beyond the US, building its brand across the globe. “In some ways a London show is long overdue but VS has only recently begun building a physical presence here, with the first store having opened in 2012. This show solidifies that move and builds on the success of the last two years,” he told us via email.

Part of building that presence is choosing the right models to showcase the product, not just on the pages of catalogs, in ads, and on the runway, but on social media.

via @KarlieKloss on IG
via @KarlieKloss on IG
Credit:

For the past couple of days, the Victoria’s Secret models who are participating in the show — among them Karlie Kloss, Joan Smalls, Adriana Lima and Lily Aldridge — have been posting behind-the-scenes photos on their social media accounts. Between them, they have millions of followers, a nice boost of outreach for them and the brand.

via @LilyAldridge on IG
via @LilyAldridge on IG
Credit:

“The relationship between the models and Victoria’s Secret is symbiotic; as well as benefitting from their beauty, energy and enthusiasm, Victoria’s Secret helps to build their careers as appearing in the show is now seen as an indicator of ‘supermodel’ status,” Haigh continued. “The models have a different attitude to that normally seen from runway models. Rather than being cold and aloof, they are engaging, excited and able, to some extent at least, to show their personalities. They command hugely valuable personal brands in their own right, a significant portion of which can be attributed to their ‘Angel’ status.”

Image via @JoanSmalls on IG
Image via @JoanSmalls on IG
Credit:

VS’s brand value is growing at a fast clip around the world, Haigh concludes. And presumably, that will have some trickle down to the models as well. We can watch the Victoria’s Secret Fashion Show here in the States on December 9 at 10pm ET on CBS. Taylor Swift and Ariana Grande are also among the performers.