Vice’s Creative Agency Built a Genderless AI Voice—And It Wants Big Tech to Adopt It

Q, which debuted at SXSW, aims to fight bias in smart assistants

In a world where most mainstream voice assistants are either female or male, should there be a third option?

To create a voice that’s more relatable for people who don’t identify as a binary gender, Virtue, the creative agency owned by Vice Media, created a genderless voice they hope will better represent the diversity of gender in technology.

Q, which debuted on Monday at South by Southwest in Austin, Texas, is a composite of dozens of voices of people who identify as non-binary.

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