Vice Media Group intends to buy Refinery29, the millennial, female-focused digital publisher, the company announced today.
Founded in 2005, Refinery29 will continue to put on its signature experiential pop-up, 29Rooms, and will keep producing its film and TV projects already in the works, like Shatterbox. Vice and Refinery29 have been occupying similar media spaces, including betting on Hollywood, in recent years.
Vice Media Group CEO Nancy Dubuc will oversee Refinery29, with other leadership announcements to be made after the deal closes, which is expected by the end of the year.
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