Vice Media Acquires Starworks Group

An expansion into the fashion world.

Vice Media has acquired a majority stake in the beauty and fashion agency Starworks Group (SWG). Terms of the deal weren’t disclosed.

SWG represents a variety of celebrity stylists. Recent projects include marketing for clients like Ivy Park, H&M and Calvin Klein.

“The fashion industry contains incredible creativity, but in many ways is stuck in the past,” said Vice co-president Andrew Creighton, in a statement. “We’ve long admired James [Grant, SWG CEO and co-founder] and his team at SWG’s passion and vision to create a new business platform that represents today‘s consumer. Together, we’ll bring that vision to life through insights, data, innovation and the best content in the world.”