The rebel empire that is Vice has struck a deal with equally-rebellious Unilever to launch Broadly, a site aimed at young women.
Broadly—which goes live later this summer—will be video-heavy, with content covering politics, sex and fashion. It will also feature lots of ads for Unilever products, like Dove.
Here is a fantastic quote from Unilever’s chief marketing and communications officer:
We believe that Broadly can drive purposeful, authentic and lasting conversations with our consumers, particularly the worldwide community of young women who can now engage with content that focuses on what matters most to them.
The
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