Vice Launches Its First Female-Focused Content Hub, Broadly

New site hopes to 'elevate the coverage of women's interests'

Vice is still not ready to announce its much-rumored linear channel, but the media company unveiled its 11th digital channel today. Broadly is the first Vice site designed for women.

Broadly will join a crowded fray of female-interest sites including Jezebel, Hairpin and Bustle, but the site's editor in chief and director of content Tracie Egan Morrissey tells Adweek there will be one noticeable difference:

"The first thing is that there are no fucking comments on the site."

A Jezebel alum, Morrissey said that was one of the biggest issues she faced while at the Gawker-owned site and wants to have a place that doesn't include the typical online vitriol directed toward women or those who talk about women's issues.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in