Mobile

Vice Is Expanding in Asia With Content Partnerships for Mobile Carriers

Majority of the deals are focused on the Pacific region

Viceland, which features shows like Weediquette, reached deals to expand into Asia.Viceland

BARCELONA, Spain—Vice Media is beginning to partner with global mobile carriers to make its video content available worldwide.

With a series of eight deals announced today at Mobile World Congress, Vice will distribute content to more than 80 territories by the end of 2017. The additional partnerships will include original production, licensing, Viceland programming and direct-to-consumer offerings.

According to the company, the series of deals focused on the Asia-Pacific region—including partnerships with mobile carriers in Japan, Indonesia, and Australia—will open Vice programming to “hundreds of millions of new viewers.”