Viacom Study Reveals Major Interest in "Social TV"

Have you ever heard of the "lean back" connected TV experience? It is the idea that most TV watchers don't want to have to do anything while they're watching TV, so digital and interactive elements should be minimalist enough so that a viewer can continue to lean back and relax while consuming this new flow of information. Well, a study by Viacom related to social TV called "Viewers C's the Moment" has revealed that there may be a shift from a "lean-back to a lean-forward experience." The study showed that viewers engage in an average of seven types of social TV activities.

Have you ever heard of the “lean back” connected TV experience?  It is the idea that most TV watchers don’t want to have to do anything while they’re watching TV, so digital and interactive elements should be minimalist enough so that a viewer can continue to lean back and relax while consuming this new flow of information.  Well, a study by Viacom related to social TV called “Viewers C’s the Moment” has revealed that there may be a shift from a “lean-back to a lean-forward experience.”

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