Highlight the Best of the West for VIA

VIA first launched in 1917 as The California Motorist, originally a lobbying piece to build support for good roads. After going through several incarnations, the magazine of AAA no longer offers dry automotive tips. Nowadays, it’s a niche travel pub with a circulation of 3 million and has coverage primarily focused in the West, which encompasses the states its readers live in as well as Arizona, Washington, Colorado, Alaska, Hawaii — even Vancouver, B.C., and some spots south of the border.