VGS London: 12 Lessons to Convert Free Users to Paying Users from IMVU CEO

IMVU (pronounced by the CEO as im-vyu) CEO Cary Rosenzweig showed up to keynote the afternoon portion of the Virtual Goods Summit London today, and quickly proceeded to list 12 lessons for game developers about how to turn free users to paying users.

IMVU (pronounced by the CEO as im-vyu) CEO Cary Rosenzweig showed up to keynote the afternoon portion of the Virtual Goods Summit London today, and quickly proceeded to list 12 lessons for game developers about how to turn free users to paying users.

Cary started with a few insightful statistics about IMVU’s business:

  • 85% of revenue comes from direct pay for virtual currency and virtual goods
  • Players play twice a day for 30 min on average
  • IMVU has 100 employees in Palo Alto
  • Over 50 million registered users, 10 Monthly Unique Visitors, Approximately 2m MAU
  • Demographics: 70% female, 60% 18+ years old, 50% USA

Cary then got to the list of ways to turn free users to paying users in free-to-play games and virtual worlds.

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