VEVO Reports 44 Billion Views During the 1st Half of 2013
Nude models in ‘Blurred Lines’ video oddly popular
VEVO celebrated a number of records this year, including a 24-hour viewership benchmark for Miley Cyrus (10.7 million in a 24-hour period for the “We Can’t Stop” video) that was broken a few weeks later by One Direction, whose video for “Best Song Ever” scared up 12.3 million views in one day.
Controversy was a help, rather than a hindrance—“Best Song Ever” attracted snark for borrowing a few bars from a song by The Who, sparking a rumor that the iconic group was perparing to sue the popular boy band.
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