Vevo (Finally) Launches Free iPad App

At long last, Bieber Fever has made its way onto the iPad.

Today (Dec. 15), Vevo has launched a free application for the iPad, marking the first time thousands of music videos will be available for streaming on the device.

The one-year-old Vevo is a joint venture among Universal Music Group, Sony Music Entertainment and investor Abu Dhabi Media Company. The site, which features videos from artists such as Justin Bieber (who has generated a stunning 410 million views for his hit “Baby”), Lady Gaga and Taylor Swift, also has major backing from Google—and is the default video channel on YouTube.

But while an Apple-built app for YouTube has been available on the iPad since it launched last April, Vevo—and therefore, most major music videos–was left out.

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