Vermont’s Data Broker Regulation Narrowly Targets the Data Pipes Behind Ad Tech

Most brands and publishers aren’t affected

As data breaches become increasingly common, states across the country are leading the charge to introduce privacy laws to protect consumers. Each of the laws vary in some manner, with some states focusing on narrow privacy issues like biometrics, and other states, like California, pushing more comprehensive regulation that approaches the same scope as the EU’s wide-reaching General Data Protection Regulation (GDPR).

In Vermont, the state passed the Data Broker Legislation in 2018, which went into effect at the start of 2019.

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