Verizon to Sell Tumblr to WordPress Parent Company

Terms of its deal with software company Automattic Inc. were not disclosed

Verizon started looking to offload Tumblr since at least May. Now it’s found a taker.

Automattic Inc., the software company behind the online publishing platform WordPress, has agreed to scoop up the blogging platform both companies said Monday afternoon. Terms of the deal were not disclosed.

The sale will put Tumblr, which hosts hundreds of millions of blogs, in the company of the publishing platform WordPress along with the journalism site Longreads and the note-taking app Simplenote.

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