Verizon and Motorola's Massive Marketing Push Helps Droid Sales
Verizon and Motorola are doubling down in $100 million marketing push following the launch of The Droid, “the only smartphone currently on the market that uses Google Android’s 2.0 operating system,” reports CNET.
However, Verizon spokesperson Jeffrey Nelson told PRNewser today that the $100 million number is “not a number we have used.” Nelson did quote Verizon CMO John Stratton, who stated at The Droid launch that the campaign is, “the largest advertising and marketing push behind a single device that Verizon Wireless has ever made.”
Nelson
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in