Veoh to Bring Behavior to Video Ads
NEW YORK The behavioral targeting market has taken off for online display ads. Upstart Web video network Veoh sees the opportunity to do the same for video.
The San Diego-based company is rolling out a system that lets advertisers target ads to nine different audience segments, such as gaming fans, based on what videos people have watched, their searches and other behavior on the site. It will also build custom segments for advertisers.
The move is part of an effort to take the traditional TV model, based on aligning ad messages with content, and complementing it with one based on audience behavior.
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