Velti, Vantrix to Offer Mobile Ad Platform

Mobile advertising services provider Velti has joined forces with the Montreal-based Vantrix, a mobile content delivery company, in order to support a universal video advertising platform, according to MediaPost:

“With the Vantrix Media Broadcaster device detection and video optimization technology, Velti can stream or provide on demand ad-supported video content on mobile internet sites to a vast array of mobile devices. The new feature helps advertisers to communicate more effectively with mobile users.”

Most mobile users are familiar with old-school Internet advertising, shrunken down to a 2-inch screen: in other words, banner ads. There’s been more talk about how to display preroll video ads—as with most things mobile, it’s a technology issue, since nearly all of today’s phones still can’t show Adobe Flash.