‘VegNews’ Grows As More People Go Meatless

As more people find ways to lower their meat intake, VegNews has found ways to expand its audience and editorial coverage.

Once a free newspaper available at neighborhood health food shops, the magazine is now bimonthly, found in major stores, and seeking PR input to connect the magazine with new products, books, and interview subjects.

In today’s “How to Pitch for PR: VegNews,” managing editor Elizabeth Castoria offers a number of suggestions for pitching and getting play in the magazine, as well as full contact info for reaching out to the editorial staff. One example of a recent story that came from a pitch: the magazine profiled Def Leppard’s vegan guitarist Phil Collen as he was about to head out on tour for a back-of-the column called “What’s In Your Fridge?”

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