Vegemite Survey Spreads It Back President Obama's Way
President Obama once famously told a visiting Australian Prime Minister that he was no fan of their dark brown food paste.
This week, Down Under’s leading market research firm is firing back:
President Obama described Vegemite as “horrible… a quasi-vegetable byproduct that you smear on your toast”, but what would he know? He’s not Australian! As the latest findings from Roy Morgan Research reveal, Vegemite is overwhelmingly more popular among people born here than overseas-born Aussies — although New Zealand-born folks are rather partial to it, too.
The Kraft-owned brand continues to put forth print and TV ads in keeping with the spirit of the above, beloved old TV jingle.
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