Vegas, Baby: Golden Knights Top Facebook, Twitter, Instagram in NHL September Engagement

Unmetric also found that the Detroit Red Wings led Facebook in likes and comments

The puck drops Wednesday on the 2018-19 NHL season Unmetric
Headshot of David Cohen

What happens in Vegas stays on Facebook, Twitter and Instagram, as the Vegas Golden Knights led all National Hockey League teams in engagement across all three social platforms in September, and the league’s newest member also posted the most growth on Facebook, according to social marketing firm Unmetric.

The Carolina Hurricanes led growth on Twitter in September, while the San Jose Sharks did so on Instagram.

Unmetric examined its cross-channel reports for all 31 NHL teams from Sept. 1 through 30, and it also found that:


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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