Vast Majority of Firms Still Use AVE for Measurement
We hope everyone’s taken something valuable from this year’s Measurement Week event so far.
In case you missed it, last week Peter Himler of Flatiron Communications and Rebekah Iliff of AirPR gave us their takes on the future of measurement, and yesterday our own Nancy Lazarus brought you 10 pointers from Monday’s event with Heidi Sullivan of Cision Vocus, Shonali Burke of Shonali Burke Consulting, Chris Penn of Shift Communications and Sharam Fouladger-Mercer of AirPR.
Here’s our favorite quote from Rebekah:
“We should not, would not, could not use the Advertising Value Equivalency (AVEs) to measure the value of earned media.
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