Variety Announces Second Sidewalk Media Partnership
Will this make Variety a more attractive acquisition target for the likes of Avenue Capital Group and Jay Penske?
Per an announcement this morning on the variety.com website, the trade publication has followed up its exclusive trade media partnership with the Hollywood Chamber of Commerce for Walk of Fame induction ceremonies with another curbside special-access arrangement. This time, it’s with Chinese Theatres:
Variety has inked a deal that makes it the exclusive trade media partner for the Hollywood icon’s famous hand-and-footprint ceremonies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in