A Men's Magazine Cover Infused with HIV-Positive Blood
With its Spring issue, Vienna-based Vangardist magazine is making a bold statement.
To coincide with Life Ball, an annual AIDS charity event in Vienna, Saatchi & Saatchi Switzerland partnered with a progressive men’s magazine headquartered in that city for a most unusual issue. From the Saatchi brief:
The front cover of 3,000 copies of Vangardist’s Spring issue is printed with ink infused with HIV+ blood donated by three individuals living with the HIV virus.
The cover and magazine contents have been produced according to the most stringent controls and using processes developed according to guidelines established by Harvard and Innsbruck universities, ensuring that the handling of a physical copy of the magazines carries no risk of infection, and is 100% safe; the debate and discussion around the magazine and the issue it highlights has already been significant.
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