So What Do You Do, Vanessa Valenti, Co-founder of Feministing.com and Fresh Speakers?

The social entrepreneur talks mixing business with passion, paying it forward and, of course, that viral street-harassment video.

Vanessa-Valenti-article
Women have always had a voice. What we haven’t always had is a platform to use it, not a ready-made one anyway. In 2004, Vanessa Valenti and her sister, Jessica Valenti, launched Feministing.com, pulling from women’s legacy of activism, remixing it with a digital interface and providing a media mouthpiece for the gender-equality dialogue.

The site became the largest online feminist community in the world, with its diverse treatments of and approaches to womanhood. Valenti, who spent nearly 10 years as Feministing’s managing editor, operates on an advisory status to the three-person staff now in charge. “The site was created for young feminists. Obviously, we wouldn’t consider ourselves old ladies or anything,” she joked, “but we wanted to continue to push for young leadership.”

The serial social entrepreneur is immersed in her next two business adventures, also co-founded with Martin — Valenti Martin Media, a social-change-focused consultancy, and Fresh Speakers, dedicated to building diversity in the public-speaking circuit. Here, she talks mixing business with passion, paying it forward and, of course, that explosive street-harassment video.


Name: Vanessa Valenti
Position: Blogger, communications strategist, speaker, entrepreneur and activist
Resume: Co-founded Feministing.com in 2004. Served as managing editor for almost 10 years, growing site to more than 500,000 unique monthly readers. Received the Sidney Award in blog journalism from the Sidney Hillman Foundation and honored by Choice USA. Gloria Steinem called her “one of the young women that inspire her to believe the feminist movement continues.” Along with Courtney Martin, co-launched Valenti Martin Media and, most recently, Fresh Speakers. Collaborates with national organizations, grassroots initiatives, political campaigns and academic institutions to build online movements. Shows clients how to use social media and the blogosphere to effect social change.
Birthdate: August 29, 1980
Hometown: Queens, N.Y.
Education: BA in women and gender studies from Rutgers University
Marital status: Married
Media mentor: “I would say it’s the many women I’ve collaborated with over the years, including Courtney Martin, Jamia Wilson, Samhita Mukhopadhyay, Ann Friedman and my sister, Jessica Valenti.”
Best career advice received: “Falling flat on your face is a forward movement,” from Pat Mitchell
Last book read: Redefining Realness by Janet Mock
Guilty pleasure: Primetime soap operas like Scandal and Revenge
Twitter handle: @vanessavalenti


You co-launched Feministing.com just two years after you graduated from college. What was lacking in the conversation about gender equality that inspired the site?
There was a lack of young women’s voices online. My sister, Jessica, had been working at a nonprofit and her boss had this popular political blog and was trying to convince Jessica to start her own. We had conversations about it, specifically around gender equality and even more specifically, the way young women were engaging around the issues. We researched websites and online communities for young women and young feminists, not just in resources but in actual forums to be able to engage with each other on the issues. We didn’t find anything. There was a gap, especially because the Internet and social media was really on a high. We saw that as an opportunity, so we basically just started writing for free. We created a site out of our own budget. Jessica’s boyfriend at the time helped us put together some of the brand identity. So it was super bare bones and we did it for free for many years until we started getting a large following and funding through blog ads.

Did it set the stage for similar sites? Has there ever been competition among the different blogs for readers, sponsors and advertisers?
One of the valuable things about [Feministing.com] and why it became as big as it did was because we were one of the first feminist blogs out there, but there were also tons of feminist blogs that started around the same time as we did. I definitely never saw them as competition. It created this powerful feminist blog network supporting one another by linking to each other and featuring each other’s posts. Basically, within the network, we were influencing each other. Interestingly, a part of me feels like because of the fact that none of us were making money, we were kind of removed from competition.

Everybody is talking about the Hollaback video, particularly women sharing their own experiences and men either defending themselves or seeking clarity about what qualifies as harassment. How do videos like this aid the movement from a media perspective?
I think these kinds of videos that go viral are incredibly valuable in terms of increasing awareness about issues that people otherwise wouldn’t think are important. Street harassment to a lot of people is not a big problem, but when you see that video, the discomfort that it creates in the viewer is an incredibly powerful thing. Even my husband found the video very uncomfortable to watch. At the same time, there’s also been a little bit of pushback on the video because of some of the racial implications. I think that’s also a really important conversation to have when we create this kind of viral media, in particular how we can make it the most inclusive to everyone’s experiences. Overall, to get the attention that it did, is fantastic. It kind of builds not only a network of folks pushing each other’s work out there, but also a network of folks engaging and talking about how to make our work better and learn from these moments in real, productive ways.

Fresh Speakers is a movement to shake up the conference circuit, gender-wise, cultural-wise and concept-wise. What do you look for in clients?
Courtney and I had been in the speaking field and witnessed that white dudes were not only making the most money, they were the majority of the keynotes. In the meantime, we’d been engaging and collaborating on the forefront of creativity, innovation and social change with people who didn’t just have really great ideas, but have been creating real impact in their field. Every person we brought onto Fresh Speakers we knew personally. We had been following and admiring their work for some time.

One of the big learnings we’ve had in our research is that a lot of folks are not happy with their speakers’ bureaus because they essentially don’t give them the time, energy and attention they want in terms of getting them more speaking gigs and really helping them hone their external identities and speaking skills. One of our speakers is a young man, Mohamed Ali, who is creating a peace movement and fighting terrorism through social entrepreneurship, which is incredibly unique. It’s something we’ve never heard of before. We’re looking for folks who are doing social change work that is new and innovative — and are cutting-edge in their field.

Do you consider yourself a “social entrepreneur?” How did you take what you already knew about the media from an editorial standpoint and shape that into successful businesses?
Absolutely, I would consider myself that. That’s actually something I’ve been thinking about a lot lately. This is the third company I’ve created. For many years, I’ve called myself a blogger and an activist and a strategist, but I realize after starting Fresh [Speakers] that I should start owning the term ‘entrepreneur,’ specifically a social entrepreneur. A lot of the ones you see come from a corporate background. I had the reverse experience. I was an activist first, then became an entrepreneur.

Because I’ve been deeply involved in media for the last 10 years, I’m always thinking about what’s next. There’s a lot of exciting stuff happening, particularly for gender justice and the feminist movement. But there aren’t a lot of solutions being discussed. We can use this moment and these movements being created through the power of online media and online activism. Never before in straight-up activism have we been able to mobilize thousands of people in a matter of minutes, right? We’re able to think about how we can take these moments and create solutions for change as opposed to just having the conversation.

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