The Real Value of Huffington Post's Blogs
As the world knows, angry unpaid bloggers are suing Arianna Huffington for $105 million after the sale to AOL for $315 million. But are they asking for too big of a cut?
According to Jeff Bercovici at Forbes, while the bloggers may be vastly overestimating what their content brings in with respect to ad sales, when it comes to Google traffic, they may not be far off in terms of their value.
Bercovici argues that it’s the work by bloggers that keeps the website in Google’s good graces (i.e.,
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