Value of a Facebook Fan Continues to Grow, But Slowly
The average value of a Facebook fan to major consumer brands increased is $174, an increase of 28 percent since 2010, according to a study from the social marketing company Syncapse. The study debunks growing industry sentiment that simply having fans on Facebook is of little value.
The average value of a Facebook fan to major consumer brands increased is $174, an increase of 28 percent since 2010, according to a study from the social marketing company Syncapse and market research firm Hotspex.
The fan counts of brand Pages have grown significantly since 2010, meaning that the total value of a Facebook presence has grown in the range of 50 to 75 percent for most major brands.
The study debunks growing industry sentiment that simply having fans on Facebook is of little value.
“Brand marketers are sobering up and beginning to ask hard questions around the ROI of social marketing.
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