Valista Offers Mobile Marketing Tips
Mobile commerce solutions provider Valista is offering up some tips to help advertisers and service providers get more from their mobile marketing campaigns.
First, the company recommends keeping terms and conditions for content usage and subscriptions simple and easy to understand. Basically, the more small print, the less likely consumers are to sign up.
Keep bundles limited to similar or related products, such as packaging a movie ticket offer with an associated ringtone. Also, Valista suggests, keeping digital and physical goods separate will increase the likelihood of purchase.
Limit bundles to three items; more than that and the price gets too high, and consumer interest gets driven down.
Valista
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