It seems that every time Facebook makes a change to its News Feed algorithm that affects pages, its advice to page administrators is to find ways to organically engage with people. Online apparel retailer Betabrand is doing just that, but can it keep up?
Betabrand is piggybacking on Facebook sponsored posts by using the comments section as a way to engage with people and potentially convert those interactions into sales, a process social media coordinator Emelia Hildreth calls “adception.”
The company focuses on Facebook because the platform accounts for most of its social ad spend, and as a result, most of the revenue it brings in.
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