Users spent more than 10.5B total minutes per day on Facebook in January, not including mobile use
Facebook users spent more than 10.5 billion total minutes per day on the site from personal computers in January, according to an updated S-1 filing with the Securities and Exchange Commission.
With 845 million monthly active users, that’s an average of 12.4 minutes per user per day. The number of minutes per user per day is important to Facebook’s display advertising business. The more time people spend on Facebook, the more likely advertisers are going to be to allocate budget to the platform. According
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