Use Offline Events To Drive Online Engagement

You’re seeing week-on-week organic growth of between 3%-5%, but there isn’t any sense of community. The people who “Like” your page aren’t responding to content.

If you find yourself in this position, instead of reflexively throwing together an “awareness campaign” via Facebook Ads, consider how an off-line event such as a meeting or organized outing to a relevant event might impact the page.

When people who have interacted online, are suddenly brought together in an offline environment, often there is a stronger bond that is created.