Use Hashtags to Boost Your Brand Presence Online [Infographic]
Use hashtags with strategic consistency to follow, control and identify conversations relevant to your brand.
Hashtags are an increasingly important part of a social media campaign. The little symbol has gone from a simple folksonomic tag to a standard for organizing information across social media platforms. According to KISSmetrics co-founder Neil Patel, hashtags can be used to build buzz and expand your online presence.
The key is to use hashtags with strategic consistency to follow, control and identify conversations relevant to your brand. Patel suggests creating hashtags with a purpose and including those tags in the related social media posts and marketing materials.
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