Use Emotional Connections to Increase Leads and Conversions
Connecting with core audiences on an emotional level can be a complex task, but it’s a winning strategy in the end.
There are certain core tactics in marketing that are studied and used regularly. Emotional targeting is one of the staples of this conversation for good reason. Marketers have understood for a long time that emotional messages resonate more, but techniques have become more advanced in recent years. An article from Kissmetrics provides insights into the modern landscape.
A key underpinning of emotional targeting is psychological triggers: Users respond on social media to the emotions they encounter most often.
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