Usain Bolt on His Partnership With Philips, Burgeoning DJ Career and Love of Snapchat

The Olympic sprinter talks about his passion for music and more

In a race to find the future of tech, even the fastest man in the world might have trouble navigating a crowded convention hall.

Olympic gold medalist Usain Bolt visited the Consumer Electronics Show this week in Las Vegas, where he was able to explore a few areas of interest to him unrelated to running: music and tech. Bolt was in town to promote the Philips Bass+ over-the-ear headphones and wireless earbuds at Gibson’s massive tent outside of the Las Vegas Convention Center, where he spent part of Wednesday as a celebrity DJ.

Bolt,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in