Usability More Important than Price for Mobile Content
Olista, a company that describes itself as a service adoption management (SAM) vendor, has come out with a study on mobile content consumption. Olista monitored 11 million users and “hundreds of millions of usage events” on five mobile operator networks that use its platform, Cellular-news.com reports. The key finding? Mobile data service adoption is hampered more by lack of usability than by price.
According to the article, Olista’s research found that more than 60% of music and video downloads occur off-portal, which, it says, shows the difficulty operators have with getting users to access and buy their on-portal offerings.
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