USAA Brings Poppy Wall of Honor to Snapchatters via AR Lens

The campaign pays tribute to the 645,000-plus military service members who lost their lives in conflicts

USAA created its first-ever Snapchat augmented reality lens just in time for Memorial Day Weekend.

The insurance and financial services company, which serves military members and their families, will honor the lives of fallen military members via AR, bringing its annual Poppy Wall of Honor experience from its physical location on the National Mall in Washington, D.C., to Snapchatters’ phones, as well as to a dedicated website.

Poppy Wall of Honor pays tribute to the men and women who made the ultimate sacrifice while defending the U.S.

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