USA Today Offers New Page One Ad Units
Gannett’s USA Today is taking four new front-page ad units to market, hoping to appeal to skittish advertisers by offering more flexibility than the three-inch strips currently available on its section fronts.
The new units include pyramid- and staircase-shaped formats and are roughly the same size as the strips. They’re also priced the same, at $97,500 Monday-Thursday and $119,400 Friday.
Brett Wilson, senior vp, advertising, USA Today, said the new shapes would permit advertisers more creativity in a tough selling environment.
“The strip format is always a challenge to creative directors,” he said.
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