USA Today Network to Debut Virtual Reality News Show

VRtually There is almost here.

USA Today Network is rolling out with a virtual reality news show, set to debut in the Spring. Called VRtually There, the show will appear as a series of regularly scheduled spots. In the longer term, USA Today Network plans to draw on the work of its newsrooms across the country to produce locally-reported VR segments and programming.

And if a branded content is becoming a requisite for large news orgs, will branded VR be the new normal? USA Today Network is planning for it, adding VR to the services offered by its branded content shop, Get Creative.

“We are excited to work with innovative brands and agencies to invent VR advertising products and virtual branded content experiences. The USA Today Network’s commitment to storytelling, utilizing VR, sets us apart in the news media space,” said chief revenue officer Kevin Gentzel in a statement.

While VRtually There will be the first VR news show for the organization, it has a number of VR pieces under its belt, including The Des Moines Register’s Harvest of Change, an Edward R. Murrow award-winning project that marked one of the earliest ventures in VR by a newsroom.